
Reframing build vs. buy for digital teams
Build vs. buy isn't a one-time decision -- it's a cycle that repeats with every technology shift. What's different now is that AI has unlocked a category of building that never existed before.
Perspectives on AI-native operations, digital commerce strategy, and building teams that deliver.

The role emerging in AI-era digital teams isn't a new job title -- it's a different way of working. Here's what we're actually seeing.

Build vs. buy isn't a one-time decision -- it's a cycle that repeats with every technology shift. What's different now is that AI has unlocked a category of building that never existed before.

AI that helps your team work is different from AI that touches customers. The distinction matters more than most organizations realize.

Support teams were manually cross-referencing orders across three systems. We built a tool that surfaces discrepancies automatically.

A compliance scanner flagged 900+ items. Most were false positives. We built a tool to separate signal from noise.

Most PIM implementations fail not during the project, but after. Here's how to build sustainable digital operations that keep your product data clean, consistent, and commerce-ready.

A holiday incident exposed the limits of reactive tooling. Here's the architectural shift we're building in response.